Sarah Baker is a London-based artist whose body of work spans performance, photography, moving image, collage, sculpture, and scent. Her works feature exceptional and unlikely characters such as a male synchronized swimmer, a Native American street performer, a fashion mogul murderess, and the late feminist airport-tycoon novelist, Jackie Collins. Baker also performs in her pieces, re-enacting forms of spectacle as seen on television, in tabloids and other news media.

Baker’s work considers the mystique of luxury products and how branding and subsequent value is created through the highly fictive practices of advertising and marketing. Her media include magazine spreads, performance, sculpture and video and look to articulate a discourse on systems of display and the value placed on consumer brands through the cult of celebrity, fashion and design.

Baker completed her MA in Fine Art at Goldsmiths College (2002) and BFA at the San Francisco Art Institute (2001). Her work has been recognized in group and solo exhibitions, including at the V&A (London), the Museum Dhondt-Dhaenens (Belgium), the Hammer Museum (Los Angeles), UH Galleries (UK), Kunstwerk (Cologne), Galerie Anita Beckers (Frankfurt), and Hallwalls Contemporary Arts Center (Buffalo, NY). Other solo shows in London include the National Theatre Studio, Griffin Perimeter Gallery, Carter Gallery, 1,000,000 mph Gallery, Bearspace Gallery (Deptford X Contemporary Art Festival), and noshowspace gallery. Baker is the recipient of grants from Arts Council England, the Andy Warhol Foundation, and the National Endowment for the Arts and commissions from Artsadmin, Own Art, Vauxhall, Kunstwerk Cologne, and the V&A Museum. Baker’s writing and artwork has been featured in several magazines, such as Baroness, Saatchi Gallery Art and Music Magazine, Dazed and Confused, Artvoice, including several magazine covers.

Current projects include the launch of Sarah Baker Perfumes, an extension of Baker’s artistic practice where scents emerge as characters from an extravagant world. Baker has been invited to serve as a judge for the 2018 Art and Olfaction Awards in London. Baker is also working on a multimedia project with Baron Magazine, London.